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Rockwell Capital Group’s leadership team has been nominated for the LA Times Executive Awards, recognizing excellence across CEO, COO, and CFO categories in Los Angeles.

In business, numbers tell the truth. But how those numbers are managed can either fuel success or create bottlenecks. Throughout my experience as COO of a financial and accounting services firm, I’ve encountered Over the years, in my role as the COO of the financial and accounting services firm Rockwell Capital Group, I’ve worked alongside a wide range of entrepreneurs. No matter the industry, there’s one consistent trait among businesses that thrive long-term—disciplined

I’ve sat across the table from hundreds of business owners who believed their books were “good enough.” They weren’t committing fraud. They weren’t trying to cut corners. They were just busy.

One thing I’ve learned as the Founder and CEO of Rockwell Capital Group is that tax savings don’t come from “great timing,” they come from early timing.

Loran Armstrong of Rockwell Capital Group Nominated for Orange County Business Journal’s 2026 Excellence in Entrepreneurship Award

Noncompliance isn’t just a legal risk—it’s a hidden cost that can limit growth and decision-making. Learn why corporate governance matters and how small businesses can protect long-term success.

January is the only month of the year when financial leaders still have the luxury of time. By February, priorities harden. By March, momentum takes over. But in Q1, before forecasts calcify and spending patterns repeat themselves, CFOs have a rare opportunity to influence the entire financial trajectory of the year.

One thing I’ve learned as the Founder and CEO of Rockwell Capital Group is that tax savings don’t come from “great timing,” they come from early timing.

Over the last decade, I’ve spent countless hours inside boardrooms, on late-night calls with founders, and in the trenches of financial clean-ups that would make most executives break into a sweat. Over the years, in my role as the COO of the financial and accounting services firm Rockwell Capital Group, I’ve worked alongside a wide range of entrepreneurs. No matter the industry, there’s one consistent trait among businesses that thrive long-term—disciplined financial over

Managing a business without a clear handle on your financial data is like flying blind. You may be moving quickly, but you can’t see if you're on course or heading for turbulence. Over the years, in my role as the COO of the financial and accounting services firm Rockwell Capital Group, I’ve worked alongside a wide range of entrepreneurs. No matter the industry, there’s one consistent trait among businesses that thrive long-term—disciplined financial oversight.

A well-structured corporate budget is more than numbers—it’s a strategic tool for growth. Learn how to build a flexible, data-driven budget that aligns with your business goals and drives long-term success.

When I started Rockwell Capital Group, I noticed something surprising: most small business owners aren’t struggling because their ideas aren’t good, they’re struggling because they don’t have a strong handle on their finances. I’ve met brilliant entrepreneurs with booming sales who still couldn’t explain where their money was going each month. Numbers might not be the most glamorous part of entrepreneurship, but they’re what keep the lights on and the growth consistent.

Earlier this year, Congress passed the One Big Beautiful Bill Act (OBBB), a comprehensive piece of legislation that introduces changes to business tax rates, deductions, credits, and compliance rules. For many small- and mid-sized business owners, understanding these changes is essential for effective tax planning and long-term strategy.

As founder and CEO of Rockwell Capital Group, I’ve reviewed the legislation to help clients understand how it could affect day-to-day operations. Below is a concise guide to the major provisions—so you can plan with confidence.

For many small business owners, payroll is something they just want off their plate. As long as employees are paid and taxes are filed, they assume the system is working. But in my years leading Rockwell Capital Group, I’ve learned that the smartest business owners treat payroll as a strategic tool, not just an administrative necessity.

When business owners think of a chief financial officer, most picture a seasoned executive tucked away in a corner office, managing intricate financial models and steering big-picture strategy. But for small and Over the years, in my role as the COO of the financial and accounting services firm Rockwell Capital Group, I’ve worked alongside a wide range of entrepreneurs. No matter the industry, there’s one consistent trait among businesses that thrive long-term—disciplined

At Rockwell Capital Group, we believe accounting should do more than balance your books. It should empower your business to grow with clarity and confidence. That’s why we’re thrilled to introduce our new brand identity, complete with a modern website, educational resources, and new ways to connect with our team. At Rockwell Capital Group, we believe accounting should do more than balance your books. It should empower your business to grow with clarity and confidence.

From nimble startups to established, multigenerational enterprises, I’ve had the privilege of financially guiding a diverse array of businesses.

Managing a business without a clear handle on your financial data is like flying blind. You may be moving quickly, but you can’t see if you're on course or heading for turbulence. Over the years, in my role as the COO of the financial and accounting services firm Rockwell Capital Group, I’ve worked alongside a wide range of entrepreneurs. No matter the industry, there’s one consistent trait among businesses that thrive long-term—disciplined financial oversight.

As the CEO of a financial and accounting services firm, I've spent years guiding businesses through the often-complex world of sales tax compliance. Over time, I've seen firsthand how mishandling sales tax can lead to expensive fines, business disruptions and, in some cases, a tarnished reputation. Despite its significance, many businesses still find themselves struggling to navigate the maze of sales tax rules and regulations.